Today, you can find that 72% of the public uses social media. Back in 2005, that number was about 5%.
If you’re an influencer or business owner, then you might wonder how to use TikTok for social media marketing success. While it might seem tough to stand out from the crowd, there’s hope!
This article will pinpoint how to achieve success on TikTok. Read on to explore these top tips to take your TikTok to the next level.
1. Using Hashtags
When you’re looking for TikTok likes, you’ll want to use hashtags to increase views of your content. Hashtags are how others will find your content on TikTok.
TikTok’s algorithm works based on the video’s information such as the sounds, genre, captions, and hashtags. It also determines the type of videos you interact with, engage with, etc. It’s also based on your settings such as your language, device, and country.
2. Building a Brand
You’ll want your page to be around building a brand. Search for trending hashtags and memes and apply them to your brand.
Use the different editing tools, effects, and other built-in filters that TikTok has. Ensure that your content resonates with your audience as well.
3. Creating Content
When you’re creating content, make sure that it answers a problem for your audience. Think about the different problems your audience faces, and come up with a solution for them. If you’re not sure, you can take a look at your competitors to get ideas.
Another option is to ask your current audience what are some issues they’re having trouble with. Checking out forums where your audience frequents is another option as well.
4. Keyword Research
First, you can use different keyword tools. If you don’t have them, you can type in an idea into TikTok’s search feature and see what comes up. Make sure that your hashtags are relevant to your content.
If you want to reach a broader audience, you can use generic hashtags. While you don’t have a limit to the number of hashtags you use, there is a character limit for your posts. Your best bet is to use 2-3 hashtags.
5. Using Ads
In order to use ads on TikTok, you’ll first need to create a TikTok Ads Manager account. Instead of ads, you can also work with other influencers in order to expand your audience. Since TikTok advertising is in the beginning stages, it’s much easier to stand out with TikTok ads.
6. Know Your Competition
Check out your competition on TikTok to see how saturated it is. Take a look at a few different similar brands and see what works for them on the app. Check out their strengths and weaknesses in order to determine what to do next.
Successful Social Media Marketing Tips on Tiktok
Now that you’ve explored these social media marketing tips, you should be ready to stand out from the competition! Would you like to read more tips and tricks and how-tos? Check out our other articles today!